Our Team

Our team is made up of experienced entrepreneurs, legislative leaders and high energy reps who make it their job to build strong relationships with brands and stores. C4 is proud to say we have the lowest rep to store ratio in the industry (15:1), enabling us to deliver high-quality customer service at every interaction.

Eric Spitz


Eric Spitz launched C4 Distro with Bill Lockyer in 2016. A former chairman and president of the Orange County Register, Spitz leverages twenty years of executive leadership and deal-making experience to launch and manage businesses in complex and new industries. Spitz led the purchase of Freedom Communications in July 2012, and served as the company’s President and Chairman until March 2016. Upon acquisition, the company’s portfolio included the Orange County Register and five other daily newspapers.

Bill Lockyer

Bill is a widely admired California politician who has never lost an election. He most recently served as the 32nd State Treasurer of California, elected in 2006 and reelected in 2010. He also has served as California Attorney General. Prior to that, he served over twenty-five years in the California State Legislature, more than half that time in the State Senate, where, for the last four years of his tenure, he was chosen by his peers to be President Pro Tempore, the most powerful position of the upper legislative house.